Head of brand campaigns Vacatures

Over de vacature

Ready for a Challenge

Then Just Eat might be the place for you. We're a leading global online food delivery platform, and our vision is to empower everyday convenience. Whether it's a Friday-night feast, a post-gym poke bowl, or grabbing some groceries, our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery and convenience partners across the globe. As we continue to scale and innovate in the highly competitive food delivery marketplace, we're looking for an experienced and dynamic Head of Brand & Campaigns to join our team temporarily.

About this role:

As Head of Brand & Campaigns, you'll lead the brand vision for Thuisbezorgd.nl, driving the brand strategy and high-impact marketing campaigns to enhance brand health and support driving business growth. You'll manage a great team, collaborate with renowned Dutch creative agencies, and work closely with our talented global brand teams and internal agencies. Your goal is to build strong brand strategies that foster customer loyalty, partner growth and solid brand health metrics for mid and long term, going beyond top of mind awareness and preference but using the brand strength to drive usage & customers stickiness.

In this leadership role, you'll oversee Marketing Leads and Managers, reporting to the Netherlands Marketing Director. You'll set the Brand & Campaigns agenda across all channels, working alongside the Global Media Team on media strategy and planning. Your role requires a solid strategic vision, cross-functional collaboration, C-level stakeholder management and strong team leadership skills.

These are some of the key ingredients to the role:

• Strategic Brand Vision & Storytelling: Shape a compelling, forward-looking brand strategy that differentiates Thuisbezorgd.nl and authentically communicates our core values. Act as a visionary storyteller, leveraging deep knowledge of the Dutch market and consumer trends to build memorable narratives that resonate with diverse audiences and executive stakeholders alike.

• 360 Campaign Excellence: Conceptualize and champion high-impact, integrated campaigns across digital, ATL, BTL, and social media channels. Draw on your expertise in customer segmentation and journey mapping to create personalized marketing initiatives that drive both customer acquisition and long-term retention.

• Collaborative Team Empowerment: Lead, mentor, and inspire a high-performing brand and campaigns team, fostering a supportive, inclusive, and results-driven culture. Champion cross-functional synergy by partnering seamlessly with creative, media, analytics, global PR teams, and external agencies to execute integrated initiatives in a dynamic, fast-paced environment.

• Data-Driven Performance & Optimisation: Harness strong analytical skills to measure the effectiveness of campaign activities and overall brand health. Continuously optimise strategies and improve ROI across paid, owned, and earned media by embracing A/B testing, actionable data insights, and real-time tracking of key metrics (like TOMA, brand preference, and customer engagement).

• Strategic Partnerships & Public Relations: Design and deliver bespoke marketing frameworks to accelerate mutual growth with key strategic partners, local heroes, and major chains. Oversee robust Social Media, PR, and Influencer strategies to ensure consistent, engaging brand growth across all platforms.

• Executive Stakeholder Engagement: Partner proactively with senior leadership and Board-level executives to ensure alignment on key brand objectives. Confidently balance the long-term brand vision with agile, short-term execution, communicating goals clearly across all levels of the organisation.

What you will bring to the table:

• Leadership experience: Proven track record leading brand strategy, multi-channel campaigns, and high-performing teams (consumer tech, e-commerce, or food delivery preferred).
• Dutch market expertise: In-depth understanding of the Dutch market, local consumer behavior, customer segmentation, and journey mapping.
• Data-driven & analytical mindset: Strong ability to leverage data insights, track key performance metrics (e.g., TOMA, ROI), and optimize campaigns across paid, owned, and earned channels.
• Executive stakeholder management: Exceptional storytelling and communication skills, with confidence presenting to senior leadership and Board-level audiences.
• Strategic & adaptable: Proactive ability to balance long-term brand vision with agile, short-term campaign execution. Comfortable working in dynamic, very fast-paced environments.

At JET, this is on the menu:

Here at Just Eat we offer our colleagues the chance to develop and grow alongside top talent in one of the world's leading food delivery companies. By providing a creative, dynamic, and innovative environment, we empower our people and give them the ingredients for success.

Fun, fast-paced and supportive, the JET culture is about movement, growth, and about celebrating every aspect of our JETers. Thanks to them we stay one step ahead of the competition.

Inclusion, Diversity & Belonging

No matter who you are, what you look like, who you love, or where you are from, you can find your place at Just Eat We're committed to creating an inclusive culture, encouraging diversity of people and thinking, in which all employees feel they truly belong and can bring their most colorful selves to work every day.

What else is cooking?

Want to know more about our JETers, culture, or company? Have a look at our career site where you can find people's stories, blogs, podcasts, and more JET morsels.

Are you ready to take your seat? Apply now!

Over de vacature

Ready for a challenge?

Then Just Eat might be the place for you. We're a leading global online delivery platform, and our vision is to empower everyday convenience.

Whether it's a Friday-night feast, a post-gym poke bowl, or grabbing some groceries, our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery and convenience partners across the globe.

About this role:

This position owns JET's long-term marketing strategy and insight agenda. It defines what marketing stands for, does and does not do, how it is structured and how marketing health is measured., though it interfaces with all of these streams. The role also leads and participates in large organisational projects as a key Marketing interface, drives a number of these projects, and drives marketing operational excellence - including Marketing transformations, Marketing OS, efficiency improvements, reporting frameworks and automation

These are some of the key components to the position:

• Defines global brand positioning, portfolio architecture, target audience frameworks and brand segmentation principles for use across all markets
• Owns the annual insight agenda, including brand tracking, research priorities and strategic learning plans, and decides which strategic questions require central investigation
• Sets the standards for brand architecture, naming logic and core strategic messaging territories; approves changes that alter the strategic shape of the brand
• Translates customer, market and competitor signals into strategic recommendations for the Brand & Corp Comms leadership team and COO
• Provides the strategic guardrails that Campaigns, Creative, Media and market teams must work within, without directing their day-to-day execution choices
• Reviews brand performance monthly and refreshes strategic priorities when evidence shows that positioning, audience focus or architecture should change
• Leads the Marketing operating system (Marketing OS), driving efficiency, reporting standardisation and automation across the marketing function
• Acts as the senior Marketing interface for large cross-functional and organisational projects, ensuring marketing priorities and implications are represented throughout

What will you bring to the team?

• Significant experience in brand strategy, insights or portfolio planning in a multi-market consumer business
• Advanced understanding of brand positioning, segmentation, brand architecture and research methodologies
• Ability to convert complex evidence into clear strategic choices for senior stakeholders
• Strong experience managing research partners and synthesising qualitative and quantitative inputs
• Sound commercial judgement and confidence challenging proposals that are not supported by evidence
• Excellent written and verbal communication skills in English

Impact on organization

Shapes the strategic foundations used across HQ and local markets, influencing how JET positions itself and where brand investment should focus over the medium to long term. The role affects enterprise-wide brand choices and the quality of major strategic decisions, without owning local campaign execution or media budgets.

At JET this is how we play

Our teams forge connections internally and work with some of the best-known brands on the planet, giving us truly international impact in a dynamic environment.

Being the best at what we do isn't just about delivering on our strategy. It's a competition for something incredibly valuable - our customers' choice. Every time a customer decides where to order, they're picking a side.

At the heart of the JET Customer League are our values and behaviours. They guide every interaction, every decision, every innovation. These are the actions we need to perform consistently and brilliantly, to surpass the competition and earn our customers' loyalty, again and again.

Fun, fast-paced and supportive, the JET culture is about movement, growth, helping one another to succeed and celebrating wins. By truly living our values and embodying our behaviours, we're building a customer-first culture which enables us to stay one step ahead of the competition.

Inclusion, Diversity and Belonging

No matter who you are, what you look like, who you love, or where you are from, you can find your place at Just Eat We're committed to creating an inclusive culture, encouraging diversity of people and thinking, in which all employees feel they truly belong and can bring their most colourful selves to work every day.

What else are we delivering?

Want to know more about our JETers, culture or company? Have a look at our career site where you can find people's stories, blogs, podcasts and more JET journeys.