Employer branding lead Vacatures

Over de vacature

Overview

In deze rol leid je de employer branding propositie en vertaal je budgetten en doelstellingen naar kanaalplannen. Je werkt nauw samen met branded content, influencer marketing en employee advocacy om een sterke werkgeverspositie te bouwen, met speciale focus op de Rijksoverheid. Je ontwikkelt en activeert de EVP, ziet op de candidate journey en stuurt kanaalspecialisten aan voor effectieve uitvoering. Je adviseert op strategisch niveau met aandacht voor overheidscommunicatie, inclusief diversiteit en toegankelijkheid. Je krijgt de kans om impact te maken op grote, corporate klanten en mee te bouwen aan een toekomstgerichte arbeidsmarktcommunicatiestrategie.

Arbeidsvoorwaarden / Benefits

• Werken voor vooraanstaande merken (o.a. Rijksoverheid)
• Ontwikkelingskansen in media & creativiteit
• Trainen en professionele groei
• Ruimte voor initiatief en creativiteit
• Samenwerking met top specialisten
• Internationale werkomgeving

Verantwoordelijkheden

• Leiden en vormgeven van de employer branding propositie en budgetten
• Vertalen van propositie naar kanaalniveau plannen en activaties
• Samenwerken met branded content, influencer marketing en employee advocacy
• Leiden van arbeidsmarkt- en arbeidsmarktcommunicatiestrategieën voor Rijksoverheid accounts
• Analyseren van doelgroepen, kanalen en KPI's binnen full-funnel recruitment
• Samen met specialisten bepalen doelgroep, kanalen en budgetverdeling
• Verhalen ophalen uit klantorganisatie en vertalen naar employer branding

Belangrijkste vereisten

• Ervaring in Employer Branding

• Begrip van HR, recruitment, marketing en media

• Visie op EVP ontwikkeling en activatie

• Kennis van mediastrategie en mediaplanning

• Kennis van paid, owned en earned media

• Bewezen affiniteit met overheidscommunicatie & arbeidsmarktcommunicatie

• Nederlandse en Engelse communicatieve vaardigheden

• Initiatief en groeimindset

• Ervaring met grote corporate organisaties

• Samenwerkingsgericht

• Verantwoording en zelfstandigheid

• Communicatieve vaardigheden

• Kennis van EVP-ontwikkeling

• Kennis van recruitment funnel en kandidaat journeys

• Kennis van programmatic advertising, social advertising, search marketing

Over de vacature

Overview

In this role you will lead the global corporate communications program, ensuring clear, compliant messaging across internal, external, digital, and executive channels. You will partner with cross-functional teams to translate complex science and business updates into engaging content that supports corporate priorities. The position emphasizes rapid delivery, high-quality output, and tight deadlines in a small, hands-on team. You will shape executive communications and strengthen stakeholder engagement in a regulated environment. This is a high-impact opportunity to advance Pharming's mission of delivering rare disease therapies.

Arbeidsvoorwaarden / Benefits

• Competitive year salary
• 8.33% holiday allowance
• Minimum of 30 vacation days
• Excellent pension plan

Verantwoordelijkheden

• Develop and deliver integrated communications plans aligned with corporate priorities
• Manage end-to-end communications projects with timelines, inputs, reviews, and approvals
• Translate complex scientific, financial, and business information into clear messaging
• Plan communications around corporate, clinical, regulatory milestones and leadership updates
• Identify opportunities to improve communications effectiveness and stakeholder engagement
• Support executive communications materials as needed
• Plan and deliver internal communications to align employees with strategy and culture
• Coordinate town halls, leadership updates, employee campaigns, and internal announcements
• Partner with HR on change communications and employer branding
• Manage internal channels and measure content effectiveness
• Write, edit, and adapt content for intranet, website, newsletters, presentations, social media, and executive comms
• Manage editorial calendars and ensure brand consistency across materials
• Ensure content is reviewed and compliant with pharmaceutical regulations
• Draft press releases, coordinate inquiries, prepare spokespeople, under director
• Collaborate with Investor Relations on corporate and financial communications within listed-company disclosure rules
• Monitor media coverage and industry developments to identify risks and opportunities
• Pursue proactive storytelling and thought leadership to strengthen corporate reputation
• Own day-to-day management of corporate social channels and website updates
• Leverage analytics to improve content reach and effectiveness
• Track KPIs and prepare performance reports with actionable recommendations
• Collaborate with HR, Investor Relations, Commercial, Medical Affairs, Legal, Compliance and other teams
• Manage agencies and vendors to deliver outputs on brief and budget

Belangrijkste vereisten

• Five to seven years of corporate communications experience in pharma/biotech

• Exceptional English writing and editing skills with ability to simplify complex information

• Hands-on experience across internal, external, and digital communications including media relations

• Experience managing corporate websites and social channels, using CMS and analytics in a regulated environment

• Proven ability to run multiple projects end to end with cross-functional inputs and approvals

• Experience working with senior leaders and cross-functional teams, with discretion handling sensitive information

• Bachelor's degree or equivalent in Communications, Public Relations, Journalism, Marketing or related field

• Delivery at pace

• Content & storytelling

• Judgment & attention to detail

• Content management systems

• Analytics

• Media relations