Brand campaign manager Vacatures

Over de vacature

Overview

In this role you will safeguard and elevate the LYNX brand across campaigns, acting as the bridge between the creative agency and marketing team. You lead brand and visual identity transformations and manage high-impact campaigns that drive awareness and customer acquisition. Working in an agile squad, you use campaign data to continuously improve outcomes and ensure consistent brand application. You will shape cohesive, data-informed campaigns that align with business goals and brand guidelines, delivering measurable impact.

Arbeidsvoorwaarden / Benefits

• competitive salary
• Flexible working hours
• Fixed 13th-month salary
• Pension scheme
• Travel expense reimbursement
• Annual training budget

Verantwoordelijkheden

• Serve as the liaison between the creative agency and the marketing team to ensure effective brand messaging
• Drive brand and visual identity transformation initiatives and manage stakeholder expectations
• Build and align the annual campaign calendar, secure budget approval, and deliver on milestones
• Lead high-impact brand and performance campaigns
• Collaborate with the squad to create cohesive campaigns that boost brand awareness and customer acquisition
• Maintain and enforce consistent application of brand guidelines across assets and campaigns
• Measure brand performance using engagement, reach, and conversion data and optimize accordingly

Belangrijkste vereisten

• 5+ years of experience in brand, creative, or marketing roles

• Fluent in Dutch and English with strong written and visual storytelling skills

• Proven experience in brand management and cross-channel content creation

• Skilled with Adobe Creative Cloud and Figma; familiarity with analytics platforms

• Experience working in agile or cross-functional teams

• Strong communication skills and a proactive, organised, design-conscious approach

• Data-informed mindset with ability to translate insights into creative optimization

• Ability to manage multiple projects, handle feedback, and adapt to experimentation

• Strong communicator

• Creative problem solver

• Data-informed decision making

• Adobe Creative Cloud

• Figma

• Analytics platforms

Over de vacature

Overview

In this role you drive recruitment marketing to attract and convert high-quality candidates, translating talent priorities into practical frameworks and activation practices. You will align messaging with ASML's employer positioning and collaborate across Talent Acquisition, Marketing, Communications and business teams to improve job ads, previews and candidate journeys. You'll build measurement guidance to assess campaign impact and funnel quality, while enabling scalable, global frameworks. This is a hands-on, cross-functional role focused on optimizing how candidates understand opportunities and decide to apply.

Verantwoordelijkheden

• Define and improve recruitment marketing frameworks, campaign requirements and messaging for talent priorities
• Govern activation practices, briefing requirements and content/toolkit usage across regions
• Use insights from persona, journey and funnel data to enhance job advertisements and realistic previews
• Define audience priorities, CRM activation needs and partner with Communications on assets for regional teams
• Develop measurement guidance for campaign performance, engagement and candidate experience signals
• Align recruitment-facing activation with ASML's employer positioning across stakeholders
• Identify opportunities for content formats, personalization and automation to improve outcomes
• Collaborate with Talent Acquisition, Talent Marketing, Sourcing, Communications, HR and business stakeholders to improve alignment

Belangrijkste vereisten

• Experience in recruitment marketing, employer brand activation, campaign or content strategy

• Ability to translate business priorities into practical recruitment marketing approaches

• Experience governing global frameworks and activation practices

• Understanding of how content, messaging and campaigns affect pipeline quality and selection

• Experience in large, international, matrixed organizations

• Strong stakeholder management and data-driven decision-making skills

• Strategic thinking

• Stakeholder management

• Data-driven decision making

• Recruitment marketing

• Employer brand activation

• Campaign strategy

Over de vacature

Are you ready to kick off your career in digital marketing with an iconic sports brand? Do you want to create marketing campaigns for millions of sports fans across Europe, the Middle East, and Africa? As a Digital Marketing Manager in Hilversum, you’ll help ensure the right message reaches the right athlete at the right time.

what we offer

• 40 hours per week
• €27 - €34 gross based on experience
• Assignment through April 1, 2027
• Nike EHQ (Hilversum)

who are you

You are a curious and customer-focused marketer with a passion for sports and the culture surrounding them. You know how to translate data into smart actions and have an eye for creative design.

• Education and Experience: A bachelor’s or master’s degree and at least 5 years of experience in digital marketing, customer relationship management, or brand marketing;
• Analytical Skills: Experience analyzing results, customer insights, and campaign performance;
• Target Audience Focus: Experience with segmentation and personalized customer journeys;
• Project management: Ability to independently manage projects and integrate creative tasks with practical ones;
• Collaboration: Experience managing external agencies and facilitating feedback sessions;
• System knowledge: Familiarity with programs such as Keynote, AirTable, Figma, and Tableau.

what will you do

You’ll be the specialist in digital customer communication. You’ll ensure that marketing campaigns run smoothly and align with user needs.

• Planning and executing campaigns: You’ll help set up marketing campaigns, provide instructions to the external agency, review designs, and schedule messages;
• Improving customer journeys: You’ll contribute ideas for automated messages and help continuously improve the communication strategy;
• Analyzing data: You’ll collect data from digital channels, derive insights from it, and provide recommendations to achieve better results;
• Ensuring compliance with guidelines: You’ll share your knowledge of brand guidelines and help colleagues apply best practices.

where will you work

work
You'll be based at Nike's inspiring European Headquarters (EHQ) in Hilversum, a dynamic campus fully immersed in the energy and values of the brand. Nike offers a hybrid working model (3 days in the office, 2 days working from home).

• travel allowance: €0.23 per km (up to a maximum of 100 km per day)
• home office allowance: €5 net per day when working from home
• 24 vacation days per year (based on a full-time 40-hour workweek), with the option to take extra days off
• 8% annual holiday allowance on top of your salary, paid in May or June
• a 25% discount in the Nike campus store.
• unlimited access to gym facilities on campus, even outside working hours!
• a pension plan provided by Randstad to ensure your future is well taken care of.
• personal development: access to a wide range of free training courses and programs through Randstad.

job application

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