Media Strategy Director

Over de vacature

Overview

As Mediat Strategy Director, you are the senior media lead for a high-profile account, owning the media agenda and content leadership. You bridge media, content, creative, influencer, and performance to deliver a cohesive full-funnel approach. You navigate complex client environments with authority and act as a strategic partner to senior stakeholders. You lead from the front on large campaigns and shape DEPT's media propositions with cross-disciplinary teams.

Arbeidsvoorwaarden / Benefits

• health-focused benefits
• OV-bikes and NS Business Card
• mindfulness and mental health services
• discounts on sport memberships
• healthy lunches at the office
• training and certifications supported

Verantwoordelijkheden

• Act as the senior media lead and content figurehead for the client, owning the media narrative and strategic direction
• Steer the overall media agenda, ensuring consistency, quality, and ambition across brand and performance activities
• Serve as the primary senior point of contact for media strategy towards the client's senior stakeholders
• Navigate a complex, client environment with sensitivity, authority, and confidence
• Present clear, compelling, and persuasive strategies to senior client management, translating complexity into actionable direction
• Balance long-term strategic vision with day-to-day urgency, knowing when to zoom out and when to step in
• Take hands-on leadership of large, high-impact campaigns (e.g. international brand moments, sponsorships, World Cup-scale activations)
• Ensure strategies are executable, prioritised correctly, and delivered with pace and quality
• Act as the link between disciplines, connecting media, creative, influencer, content, brand, and performance teams - both internally and externally
• Challenge teams and clients to push beyond conventional media thinking
• Proactively spot opportunities to expand the scope of work into broader strategic territories
• Contribute to new business opportunities, organic growth, and competitive positioning
• Help shape DEPT's media propositions, best practices, and strategic thought leadership

Belangrijkste vereisten

• Senior media strategist/media director-level professional with extensive agency experience

• Proven track record leading large, complex, and demanding corporate accounts

• Strong understanding of how to operate within, multi-stakeholder organisations

• Full-funnel media expertise with a solid foundation in both digital and traditional media (e.g. digital TV, influencer, creative, brand & performance)

• Ability to bridge brand and performance, strategy and execution

• Knowledge of crafts beyond media and is capable of briefing and guiding a team of data, creative or tech experts

• Excellent stakeholder management skills with strong political sensitivity

• Persuasive, energetic, and inspiring communicator

• Confident presenter to senior client leadership, able to simplify complex strategies

• Strong process insight and prioritisation skills

• Ability to distinguish between theoretical strategy and what requires immediate action

• Comfortable getting hands-on and leading from the front when needed

• Natural connector who brings together people, disciplines, and ideas

• Fluent in Dutch and English

• Persuasiveness

• Energetic communication

• Leadership

• Full-funnel media planning

• Digital and traditional media know-how

• Bridging brand and performance

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